Graphic Design That Works

Author(s): Rockport Publishing

∙ Technology

Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design - whether for a logo, an identity system, an in-depth promotional campaign, or for a magazine that needs to stay fresh and strong month after month. "Graphic Design That Works" looks at examples of logos, identities, promotions and magazine design that have proven successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.


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Product Information

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General Fields

  • : 9781592532797
  • : Rockport Publishers Inc.
  • : Rockport Publishers Inc.
  • : 0.853
  • : March 2006
  • : 210mm X 170mm X 25mm
  • : books

Special Fields

  • : Rockport Publishing
  • : Paperback
  • : New edition
  • : English
  • : 352
  • : 600+ illustrations