Pictorial symbols are, in some respects, superior to words as a form of communication. If well designed, they can be understood by people of all different races and cultures and can be recognised by children even years before they learn to read. Symbols can be identified more quickly than words, making them especially useful in situations where fast reactions are required. As a result, symbols are of the utmost importance to graphic designers and their ever-present challenge to create effective visual communication for their clients. Like Rockport's other 1000 series books, this collection of designs provides a virtual catalogue of ideas for designers to look to for creative inspiration. No matter what type of job or client presents itself, designers can view the work of 1000 other talented designers to find unique and distinctive elements and influences.
Blackcoffee, a brand-positioning and design firm, specialises in communications for consumer products and services. The firm was founded in 1994 by Mark Gallagher and Laura Savard. Blackcoffee works with a wide range of national and international brands, including Acura, Converse, MTV and Timberland on an array of projects ranging from brand development and packaging to point-of-purchase and collateral. They authored The Best of Business Card 6 and are based in Boston, USA.